Network labels traditionally count for little in the mass-produced world of broadcast TV. Who can honestly tell the difference between a CBS show and an NBC show or one that happens to appear on ABC? Only Fox, the scrappy fourth network, has established a brand-name distinctiveness. The network's executives like to refer to it as the "Fox edge" or the "Fox attitude." It encompasses everything from the brassy bad taste of Married with Children to the tabloid grittiness of Cops. Fox has been willing to take chances on ideas too dumb to believe (Woops!, a sitcom about the survivors of nuclear...
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