Numbers Nigtmare

A Pepsi promotion misfires in the Philippines

For months Gina Cruz, a Manila grandmother, played Pepsi-Cola's Numbers Fever promotion lottery, buying several bottles a day and saving the caps, in the hope that one of the numbers printed inside would win her a 1 million peso ($40,000) prize. When the magic number, 349, was announced in May 1992, Cruz was overjoyed to find she had not one but two caps bearing the winning digits. She promptly fainted.

But the biggest shock came when Cruz discovered she had not won anything at all. She and thousands of others were victims of a computer error that generated 800,000 winning numbers...

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