"The President's record, what he stands for and his vision for what he wants to do, have not been getting through to the American public. This reorganization is an attempt to make the entire White House more professional in getting those messages across." -- THEN WHITE HOUSE COMMUNICATIONS DIRECTOR DAVID GERGEN, SPEAKING OF PRESIDENT GERALD FORD, JULY 1976
To continue reading:
Want the full story?
Get TIME the way you want it
Week Digital Pass — $4.99
Pay-As-You-Go DIGITAL ACCESS — $2.99
Year ALL ACCESS — Just $30! Best Deal!
Print Magazine + Digital Edition +
Subscriber-only Content on TIME.com
Learn more about the benefits of being
a TIME subscriber
If you are already a subscriber sign up — registration is free!