Big Blue's Lou Reaches Out

LOU GERSTNER is the first non-IBMer to head International Business Machines in the company's 79-year history. To help carry out his mandate to change Big Blue's fortunes as well as its corporate culture, he has turned to a diverse group of outsiders.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!