Testing the Waters

As states and the FDA crack down, bottlers of nature's beverage are awash in controversy

The label on Crystal Geyser natural Alpine spring water boasts that it is nothing less than "nature's perfect beverage." The drink, reads the label, "begins as the pure snow and rain that falls on 12,000-ft. Olancha peak in the towering Sierra. This pristine water is naturally filtered through the mountain's bedrock."

The language is evocative and the imagery idyllic, but unfortunately Crystal Geyser's claims are something of an exaggeration. Or so says the North Carolina agriculture department, which recently ordered Crystal Geyser and seven other bottled waters, including the popular Naya and Poland Spring brands, removed from store shelves in that...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!