The King of Beers Gets a Crown

Anheuser-Busch's Budweiser teams up with Mexico's Corona

IT MAY BE THE MOST POTENT SYMBOL YET OF THE new economic order being ushered in by the North American Free Trade Agreement: Anheuser-Busch, makers of Budweiser, the basic American workingman's beer, has agreed to buy 18% of the Mexican maker of Corona, favored foam of gringo yuppiedom. Anheuser-Busch, the St. Louis-based sultan of suds, has paid $477 million for nearly a fifth of Grupo Modelo, S.A. de C.V., the king of beers south of the border. The deal, which could be the first step toward an even greater presence in the Modelo empire, is Anheuser-Busch's first major investment in a...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!