See-Through Brew

Joining the latest fad in marketing, Miller makes its beer perfectly clear

It seems to be the rule of the day -- clearer is better. Manufacturers of all sorts of products are convinced that consumers equate transparent with natural and healthy. Result: products like clear dishwashing liquid and clear roll-on deodorant. Soft-drink titan Coca-Cola has invented a colorless version of its classic diet soda Tab, while rival Pepsico has struck back with "Crystal" equivalents of regular and Diet Pepsi, as sweet as ever but clear as water.

Perhaps the oddest example of the trend is the Miller Brewing Co.'s introduction of Miller Clear, a beer that goes through the usual brewing, fermenting and...

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