Attack of The Blurbmeisters

Sensational! Fabulous! Thumbs up! That, at least, is what movie publicists think of quote-happy critics.

Jeff Craig, 38, is the shadowy king of radio reviewing. From his base in Westport, Connecticut, he produces and distributes three daily review features, one each on movies, videos and CDs. But although his movie segment, Sixty Second Preview, is heard on 225 stations nationwide, chances are you know Craig better from the bold-faced blurbs that trumpet his opinions in countless movie ads. Craig, for example, called Passion Fish "a triumph," Shadow of the Wolf "spectacular," Love Field "fabulous" and Amos & Andrew "a hilarious & provocative comedy."

Actually, Craig didn't see any of those movies. Though he provides the on-...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!