Scaling China's Wall

AT&T joins the crowd invading Asia's biggest and fastest-growing market

THE GOLD RUSH IS ON. BUT INSTEAD OF GOING WEST, prospectors hoping to strike pay dirt are heading to the Far East. With an economy expanding 12% a year and an untapped market of 1 billion consumers, China once again is becoming a dream destination for companies from a host of Western countries, including the U.S., Germany, France and Sweden. After being repelled by an unfavorable business climate in the wake of the Tiananmen crackdown, U.S. firms are now among the most enthusiastic newcomers to Chinese shores. Last Tuesday AT&T signed a tentative agreement with China's State Planning Commission to supply...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!