One of the most important reports I receive each week is an exact accounting of how many subscriptions the magazine has, how many are new, how many renewals, and many other statistical analyses. These tabulations are the work of Herta Siegrist, TIME's senior financial manager for circulation. She sets the number of copies we print each week and gets the word out to our 10 plants.
I'm tempted to say that Herta, who is celebrating her 30th anniversary with the company, knows everything. I have certainly never seen her caught by surprise. If I need circulation information about Indiana, Herta has...
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