Mais Oui, OSCAR!

The first American to head a Paris couture house, Oscar de la Renta scores in his debut show

It is Sunday in Paris, just three working days before the classic couture / house of Pierre Balmain presents its spring collection to the fashion world. A lot is riding on this event: Balmain, long known for the sumptuousness and taste of its creations, has been hurt since the 1982 death of couturier Pierre Balmain by the inroads that ready-to-wear clothes have made on couture. The house needs a lot more sparkle to revive its sagging fortunes and prestige.

The sewing rooms are teeming with the work that remains to be done at the last minute, which in the couture industry...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!