Anita Roddick: Anita The Agitator

Having shown in her native England how to make money while making waves, Anita Roddick is bringing her Body Shops, and her hyperactivism, to the U.S.

"WHERE I AM, WITH MY KNICKERS at my knees . . .," begins a typical Anita Roddick anecdote, this one delivered, incongruously, to the editors of a dozen glossy women's magazines. The best of America's beauty press -- including editors from Vogue, Lear's and Mirabella -- have gathered at a swank Manhattan eatery to get a close look at the founder of the Body Shop, Roddick's fast- growing chain of cosmetics stores. She is telling them how she learned to make oud, the molasses-thick perfume worn by Bedouin women for its aphrodisiac properties. "We'll show you how to make it," a...

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