Forward Spin: Dec. 14, 1992

HE'S BAAA-AAACK

Aging yuppies love Hemingway. Manly men wannabes are buying Hemingway-brand eyeglasses and Hemingway pens, and doing rugged vacations the Hemingway. In an American Express ad, the owner of Harry's Bar (the author's favorite) ! describes the big guy's love of martinis. Warning for marlin: this trend is dangerous to your health.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!