HE'S BAAA-AAACK
Aging yuppies love Hemingway. Manly men wannabes are buying Hemingway-brand eyeglasses and Hemingway pens, and doing rugged vacations the Hemingway. In an American Express ad, the owner of Harry's Bar (the author's favorite) ! describes the big guy's love of martinis. Warning for marlin: this trend is dangerous to your health.
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