Here Comes Santa

After three tough years, U.S. retailers are dreaming of a greener Christmas

THE NEWS COULDN'T COME AT A BETTER TIME FOR hard-pressed U.S. retailers. Consumer confidence is strengthening. The cash registers have been ringing busily since September. A sense of optimism is in the air. As the all- important Christmas shopping season nears, the industry is predicting that sales could be as much as 5% above last year. In fact, this may be the best holiday splurge in three years.

A happy combination of factors seems to be putting shoppers in an expansive mood. Says Jack Schultz, president of the National Retail Federation: "For one thing, the election is over, and we're not...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!