Word Watch: Aug 24, 1992

Every election brings out its own peculiar jargon. Here's a sampling from the 1992 campaign lexicon:

NARROWCASTING: Targeting a particular group or constituency. Not Bush and Baker fly-fishing in Wyoming.

SPINLOCK: Total bewilderment at an unexpected development, as in how to react when Ross Perot drops out of the race.

DEFINING MOMENT: A phrase few pundits have left unused this year.

BLOW-DRIED: Think Clinton. Think Yuppie. Fortysomething. Boomer.

SLEAZE: Any subject a candidate does not wish to discuss.



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