Give Me Your Active, Your Affluent . . .

When businesses choose celebrities to endorse their products, they generally opt for world-class sports figures or gorgeous starlets. But a travel-industry ad campaign now airing on Japanese television may prove that graying world leaders of debatable sex appeal can sell with all the pizazz of a Vanna White. Developed by Go*USA, a tourism-industry trade group, the commercial features none other than President George Bush promoting the U.S. as a vacation paradise. Over images of rolling lawns and sandy beaches, Bush touts Hawaii, homegrown Dixieland jazz and, in an endearingly shameless display of personal preference, the wonders of Maine and Texas.

The...

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