Air Lift

The cult of cleavage knows no limits when it comes to capitalizing on fears of inadequacy. So for the poor souls who aren't endowed like Sophia Loren (i.e., most women who aren't lingerie models) but still have to put on a swimsuit once in a while, Cole of California offers an inflatable bikini featuring a plastic pump that air-tanks the top. Cost? An eye-catching $72.

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