Maybe A Swan After All

GM's Saturn, once scorned, gets high marks for quality

For most of its bumpy, 10-year history, General Motors' Saturn project was derided by auto-industry critics as a $5 billion ugly duckling -- an experimental, money-losing attempt to match the value and quality of import models. To ensure customer satisfaction, Saturn built cars at its all-new plant in Spring Hill, Tenn., with the crawly pace of a craft shop. It also gained something of a quirky reputation for recalling them at the tiniest hitch.

Saturn's diligence has finally paid off handsomely with a third-place finish in J.D. Power's highly regarded annual survey of car customer satisfaction. Not only was that the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!