Maybe A Swan After All

GM's Saturn, once scorned, gets high marks for quality

For most of its bumpy, 10-year history, General Motors' Saturn project was derided by auto-industry critics as a $5 billion ugly duckling -- an experimental, money-losing attempt to match the value and quality of import models. To ensure customer satisfaction, Saturn built cars at its all-new plant in Spring Hill, Tenn., with the crawly pace of a craft shop. It also gained something of a quirky reputation for recalling them at the tiniest hitch.

Saturn's diligence has finally paid off handsomely with a third-place finish in J.D. Power's highly regarded annual survey of car customer satisfaction. Not only was that the...

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