America's Hamburger Helper

McDonald's gives new meaning to we do it all for you by investing in people and their neighborhoods

When the smoke cleared after mobs burned through South Central Los Angeles in April, hundreds of businesses, many of them black owned, had been destroyed. Yet not a single McDonald's restaurant had been torched. Within hours after the curfew was lifted, all South Central's Golden Arches were back up and running, feeding fire fighters, police and National Guard troops as well as burned-out citizens. The St. Thomas Aquinas Elementary School, with 300 hungry students and no utilities, called for lunches and got them free -- with delivery to boot.

For Edward H. Rensi, president and ceo of McDonald's U.S.A., the explanation...

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