That Could Buy a Lot of Pamphlets

TAKE ONE CALCULATOR, SOME POLITICAL FINANCIAL EXPERTS and the estimated campaign budgets needed to elect California's statewide candidates this year, and what do you get? The costliest state election year in U.S. history -- about $100 million. Several factors converged to make it so: two state senate races going full blast, a reapportionment that added seven new congressional seats, and the highest expense of all, TV time. Television has become an absolute necessity for statewide election, since it's the only way to reach huge numbers of voters quickly. "We are putting our elected officials into hock the day they are sworn...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!