Promotions: Talking Heads

Talking Heads

The next time you open a can of Coors Light Beer, it just may start talking to you. On May 4 the Colorado brewery will begin slipping more than 30,000 "talking" beer cans into 12-packs of Coors Light and other Coors brews. Filled with carbonated water, the lucky cans look and feel the same as those that contain beer. But pull the tab, and a light-activated voice mechanism will proclaim you the winner of one of more than 40,000 prizes -- ranging from CDs to surround-sound audio systems -- valued at almost $1 million in all. Now, if you'd rather just...

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