Pharmaceuticals: Hard to Swallow

Hard to Swallow

What comes in a green or blue box and has a big PM on it? If you guessed Excedrin PM, you're right. If you said Tylenol PM, you're also right. Bristol- Myers Squibb, which has been making Excedrin PM for 20 years, is not flattered by any similarity in the packaging of Johnson & Johnson's year-old Tylenol PM. Last year Bristol-Myers sued J & J for copying its design and obtained a preliminary injunction two weeks ago barring the firm from advertising or selling the Tylenol version. With about $60 million in annual sales, Tylenol has quickly become a formidable rival...

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