Few brand names in television have been as successful in recent years as the Hallmark Hall of Fame. Its tony TV movies, usually uplifting slices of Americana (Sarah, Plain and Tall; Promise), have consistently won Emmys as well as high ratings. O PIONEERS! (CBS, Feb. 2, 9 p.m. EST), Willa Cather's 1913 novel about the Nebraska frontier, must have seemed an ideal Hallmark project. It is certainly ideal for Jessica Lange, one of those over-40 movie actresses who are increasingly turning to TV for "mature" roles. As Alexandra Bergson, the Swedish farmer's daughter who tames the "wild land," she has a...
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