Targeting the Audience Abroad

CNN PRESIDENT TOM JOHNSON'S top priority has been to strengthen the network's overseas channel. Currently, CNN International is a mix of domestic CNN, Headline News (its news-radio-like companion service) and 3 1/2 hours a day of original fare aimed at the audience abroad. The channel broadcast most of the Clarence Thomas-Anita Hill hearings but presented only half-hour daily summations of the Smith rape trial. Many overseas viewers, though glued to CNN during major events, find its day-to-day programming parochial and its international coverage thin. Viewers in some parts of Asia have been turning instead to the BBC's new 24-hour news channel.

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