Computers: End of the Blue Monolith

End of the Blue Monolith

At IBM, breaking up is hard to do. The world's largest computer maker has restructured itself several times in the past five years in an attempt to operate more efficiently. Last week the company went much further, announcing the most radical changes in its 78-year history. Virtually all divisions in IBM, ranging from those that manufacture mainframe computers to those that produce small PCs, will be spun off into decentralized units and given an unprecedented amount of autonomy. Each of these subsidiarylike divisions will be free to develop its own marketing strategies, determine salaries and report profits and losses to the...

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