Asia's Hot New STAR

The BBC takes aim at CNN on a satellite-TV service

"Ladies and gentlemen of Asia, let's rock 'n' roll!" That clarion call is changing the face of television from Kuwait to Taiwan. It comes from STAR-TV, the first pan-Asian satellite TV service, launched last April by Hong Kong billionaire Li Kashing. STAR currently beams four channels of programming to 38 countries across the world's most populous region. One channel is an Asianized MTV; the others are devoted to sports, entertainment and Chinese- language fare.

Last week, in a preview of its most ambitious venture yet, STAR began offering hourly news reports from the BBC. In November those newscasts will become the...

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