One of the most important people at any magazine is the advertising sales director. It's not just that the director supervises selling the ad pages that help us to exist and prosper, but the good ones -- and TIME has been blessed with a string of them -- must have an instinctive feel for the editorial purpose of the magazine and for its role in the marketplace. That's why I'm so pleased to have Cleary Simpson join my publishing team. She knows this magazine inside and out, and she's an accomplished strategic thinker.
In fact, when it comes to promoting TIME,...
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