Marketing: Hot As A Pistol

Hot As A Pistol

When Larami, a Philadelphia toy company, introduced its Super-Soaker water gun this past spring, it was a success. But sales over the past few weeks have been so overwhelming that the item is completely sold out in stores. "We've sold millions," says company spokesman Bob Lieberman. "We have three factories in China working 24 hours a day, and we still can't keep up with the demand." They're also becoming hot in Europe and Japan.

The gun gets its power from air pressure -- not batteries. Just pump it up to get a totally awesome line of water.


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