New Products: Fake Fat Of the Land

Fake Fat Of the Land

Will the diet-crazed country that embraced artificial sweeteners now accept phony fats? Some of America's biggest food firms are betting heavily on it. The latest entrant is A.E. Staley Manufacturing of Decatur, Ill., which last week served up Stellar, a product derived from corn. At a promotional buffet of Stellar-based margarine and cheese spreads, Staley said the reduced-calorie faux fat will be available early next year to food producers, who can use it to replace from 60% to 100% of the fat in such items as salad dressing, baked goods, meat products, soups, gravies and sauces.

Since Stellar is based on...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!