Who Says We Have To Be Consistent?

When it comes to trademarks, a Hollywood studio is fending off lawyers with one hand and dialing them with the other. It seems the forthcoming MGM-Pathe buddy flick, Harley Davidson and the Marlboro Man, starring Don Johnson and Mickey Rourke, has the folks at Harley-Davidson and Philip Morris USA fretting about a dubious portrayal of two famous brand names. MGM-Pathe demurs, citing such precedents as Cadillac Man and The Coca-Cola Kid. But in New York City the studio is taking what appears to be the opposite side of the issue. MGM- Pathe is suing a gay and lesbian organization called the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!