For a while now, the makers of many vegetable oils have had a nice little gimmick going. On their bottles, in big, easy-to-read letters, are the words "no cholesterol," sometimes printed with a cute drawing of a healthy heart. The implicit message: Cook all the French fries you want in this oil and don't worry about heart disease.
The only problem with this marketing ploy is that it is nonsense. Cholesterol is found only in foods from animals, and thus putting "no cholesterol" on a vegetable-oil label is misleading. More pertinent to the consumer is the fact that the oils are...
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