LITIGATION: The FDA Gets Fresh

LITIGATION The FDA Gets Fresh

What is the difference between a glass of orange juice straight from the fruit and a glass concocted from water and frozen concentrate? According to consumer-product giant Procter & Gamble, nothing. For a year, P&G has hyped its Citrus Hill orange juice by dubbing it "Fresh Choice" on containers that acknowledge in less splashy lettering that Citrus Hill is "from concentrate." The Food and Drug Administration, insisting that fresh means fresh, has spent the past four months seeking changes in the product's label that Cincinnati-based P&G refused to make without a guarantee that competitors would be required to meet the same...

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