NEW PRODUCTS: No Butts About It

NEW PRODUCTS: No Butts About It

Hospital food is dreadful. Hospital bills are frightful. Yet they are nothing compared with the humiliation of the traditional hospital gown, an ill-fitting slice of flimsy fabric secured along the spine by shoelace-style ties that expose patients to drafts in the darnedest places. But the No Moon Co. of La Jolla, Calif., has built a better hospital gown: a soft, thick, robe-like garment with an overlapping flap in the rear held in place by strategically positioned Velcro tabs.

Conceived by brother-sister team Anita Chaffee and Tim Russell, the $16.35 No Moon costs at least three times as much as its low-end...

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