Hello, Sweetheart! Get Me Remake!

Fresh from its triumphant war coverage and sporting a refurbished design, the Los Angeles Times positions itself to challenge the reigning journals of the East

California may be the land of health and fitness, but even the well-toned gods and goddesses of the Golden State are respectful when they heft the Sunday edition of the Los Angeles Times. Swathed in plastic or tied with string, the paper contains an average of 444 ad- and information-packed pages, and most weeks weighs in at more than 4 lbs. On April 7 readers unfurled their papers to find a handsome addition: a redesigned, upscale Sunday magazine bursting with national ads and feature-length stories calculated to showcase the best of the Times's 900 editors, reporters and photographers.

The face-lift of...

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