The simple life has been the subject of intense fascination among consumer marketers, who have been trying to figure out just how far and wide the movement will go. Somewhere in the Midwest, in fact, is a community of 12,000 people that is serving as a social laboratory of this shift. The townspeople do not know it. No pollsters have knocked on doors. Several new folks in town, however, are not exactly who they seem to be. They are researchers from the Foote, Cone & Belding ad agency, sent there to soak up everyday life and find out what people are...
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