With seven American fashion magazines already telling millions of women what to wear, it was hard to imagine that the fledgling Mirabella might come up a winner. But the adult, upscale answer to today's youth-oriented competition has found a rich niche since its launch in June 1989. Baby boomers hungry for an intelligent magazine of fashion combined with informed life-style features are finding Mirabella surprisingly to their taste.
The buzz among fashion insiders is that Mirabella is beginning to make Vogue and Elle look old hat. "Mirabella is the magazine fashion women are talking about," says Lenore Benson, president of the...
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