A Crusader From the Heartland: PHILIP SOKOLOF

In his one-man campaign to remove fats and cholesterol from processed foods, PHILIP SOKOLOF has taken on some of the biggest U.S. firms -- and won

Across the country last week, it was front-page news. By the end of April, the fast-food giant McDonald's would begin offering the McLean Deluxe, a hamburger that contains only 9% fat, less than half the fat content of its traditional burgers. The new hamburger, exulted McDonald's president, "is good news for people who like beef but who want to reduce their fat intake."

Health experts and nutritionists hailed the decision. But no one was more delighted than the lone man who through persistence and intimidation practically coerced McDonald's into making the move: Omaha industrialist Philip Sokolof, 68. Besieged by the press...

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