Slap. Slap. Slap. With the finality of the sound of the last magazines hitting the floor at night just before the lights go out, upstart publications are falling victim to hard times. In the past few weeks four notable consumer magazines have folded, mostly because of a slump in advertising sales. Egg, which premiered last February a week before the death of doting founder Malcolm Forbes, dimmed along with the trendy bicoastal night life it chronicled. And publisher Steven Greenberg closed Fame, which had covered celebrities for two years.
Two of the unhappy quartet hope to publish again. Business Week suspended...
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