Each issue of TIME is really two magazines. The magazine you read is the one made up of stories prepared by the editors from reporting around the world. The other magazine -- the one you leaf through while looking for the stories -- consists of paid ads. To maintain editorial integrity, the two are created independently by separate staffs working on different floors. Neither the ! journalists nor the advertising staff knows precisely what the others are doing, until the managing editor, executive editors and sales management all review the nearly finished product late in the week.
But the two parts...
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