ADVERTISING: How Dull Can You Be?

ADVERTISING: How Dull Can You Be?

In Florida those pushy lawyers who hawk themselves on TV will have to amend their ways. As of Jan. 1, a new set of rules put a virtual gag on attorneys pushing their services on the tube. They are forbidden to use dramatic scenes, slogans, endorsements from clients, plugs from celebrities, moving pictures -- in short, just about anything of greater interest than a test pattern. To top it off, such commercials have to include a disclaimer warning potential customers that they shouldn't be picking attorneys through TV ads in the first place. The Florida Bar Association, which developed the rules,...

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