ADVERTISING: How Dull Can You Be?

ADVERTISING: How Dull Can You Be?

In Florida those pushy lawyers who hawk themselves on TV will have to amend their ways. As of Jan. 1, a new set of rules put a virtual gag on attorneys pushing their services on the tube. They are forbidden to use dramatic scenes, slogans, endorsements from clients, plugs from celebrities, moving pictures -- in short, just about anything of greater interest than a test pattern. To top it off, such commercials have to include a disclaimer warning potential customers that they shouldn't be picking attorneys through TV ads in the first place. The Florida Bar Association, which developed the rules,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!