Black, White and Green All Over

A freshet of ecopublishers reaches out to the mainstream

Most environmentalists espouse recycling, but Andre Carothers, editor of the bimonthly Greenpeace, implores his readers to pass the magazine on to friends or institutions before letting it go to the shredder. Now Carothers himself is looking for a wider audience for Greenpeace, which normally serves as a bonus house organ for 2 million members of its eponymous environmental organization. Last week he started to put some 20,000 copies of the publication on national ! newsstands and in bookstores, hoping to attract new readers with "information and avenues for action that are useful to the movement and the planet."

Carothers is not...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!