AIRLINES: Heavenly Hash

Heavenly Hash

Most airline food is nothing to write home about. But Alaska Airlines is so confident that its cuisine soars above the competition's that the carrier is giving passengers a chance to convey their compliments to the chef face to face. Alaska's executive chef Wolfgang Erbe, in his pleated toque, has been strolling the aisles twice a month soliciting passengers' reactions to his food. Commuting between the 17 West Coast airport kitchens where Alaska's meals are prepared, Erbe says, "We want to promote the image of the airline as a moving dining room." With meals like poached salmon and beef stroganoff --...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!