Fashion: Gucci's Colorful Return to Style

As Gucci reinvents itself, some of the old becomes new

In its prime, back in the late 1950s and '60s, Gucci defined chic. It was one of the great names in fashion, a symbol of luxury, elegance and quality. By the 1980s, however, the label had become tattered and worn, a victim of sloppy manufacturing, countless knockoffs and feuds among members of the Gucci clan. Stylish women chose Chanel suits and Fendi handbags. But Gucci? Never.

Now, from Bologna to Beverly Hills, the fashion faithful are once again flocking to buy Gucci -- but it is Gucci with a modern twist. In addition to the subdued browns and blacks that were...

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