The Price Is Always Right

Outlet malls are hot, but other retailers see them as the Grinch that's stealing Christmas

Psssst! Want a deal on some Jordan Airs? Joan & David pumps? A Donna Karan dress? The latest Sony tape deck? Without slogging through the sales racks at five different department stores? And in a place where the teenagers can hang out and Dad can catch a football game on TV? Well, here's a concept in shopping-till-you're-dropping, just in time for Christmas and the recession: megamalls with maxi discounts.

Step into Florida's Sawgrass Mills, the world's biggest outlet-and-discount mall. Situated 15 miles west of Fort Lauderdale, it boasts 2.2 million sq. ft. of name-brand shopping at no-name prices. The parking lot...

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