MARKETING: From One Joint To Another

From One Joint To Another

Amid the welter of toll-free 800 numbers, this one certainly stood out. Callers to 1-800-WANT-POT got exactly what they wanted -- $50 envelopes containing one-eighth of an ounce of marijuana delivered by bicycle to Manhattan street corners. The service was allegedly the brainchild of Michael Cesar, 48, a felon who formerly ran a similar service under the name DIAL-A- JOINT. Now Cesar faces serious time in a joint of a different kind. Last week he was arrested by New York City narcotics officers at his Greenwich Village comic-book shop -- where cops on the scene noticed a conspicuous absence of comic...

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