Video: Goodbye to The Mass Audience

In a fall of failure, the networks struggle to learn a new, more competitive game

Bored with the fall TV season? Tired of matching wits with Jeopardy contestants? Take a crack at these brainteasers:

ABC's Twin Peaks, in its new Saturday-night time slot, is languishing in 75th place in the ratings for the season to date, averaging a paltry 16% share of the viewing audience. Yet ABC's chief of programming hails the show as "a great ratings success." Why?

Fox's hit The Simpsons is battling NBC's The Cosby Show in a head-to-head matchup on Thursday nights. But no one can quite agree on who is winning. The Cos trounces Bart's clan each week in the Nielsens,...

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