Advertising: Taking 'Em For a Ride

Taking 'Em For a Ride

If at first you don't succeed, then cheat like crazy. That seems to be the philosophy behind the making of an ad for Volvos. Print and TV commercials featured Bear Foot, a six-ton truck that drives over a row of cars, flattening them all -- except the Volvo. But last week the Swedish automaker withdrew the ad, admitting that the sturdy Volvo had a little help: steel posts welded to the chassis. When Volvo filmed the commercial last June in Austin, Bear Foot initially crushed everything in its path, including a Volvo. In view of 400 hired spectators, the production crew...

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