The American grocery store, claims Health and Human Services Secretary Dr. Louis Sullivan, has become a "Tower of Babel." Consumers need to be linguists, scientists and mind readers to understand the overblown health claims on labels that blare at them from supermarket shelves. And even those skills may not be enough. "Light" may mean low calorie to most health- conscious consumers, but on a bottle of Bertolli Extra Light olive oil, the term refers to its color. Hostess Light cupcakes are said to be "low fat, no cholesterol," but that does not mean they are low-cal.
To consumers whose goal is...
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