No matter how esoteric the technologies or lofty the management theory, the auto industry reduces ineluctably to a piece of hardware: a car with four wheels, an engine and thousands of little things that make you love it or hate it. For a sneak preview of Saturn, I went to GM's Milford Proving Grounds in suburban Detroit, where officials rolled out all three models: the standard sedan, the high-performance sedan and the sporty coupe. Since this was a secret mission, weeks in advance of the product launch, all traces of the company logo and the brand name were covered by masking...
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