RETAILING: Puttin' on More Ritz

Puttin' on More Ritz

How does Beverly Hills' ultra-luxe Rodeo Drive get ready for an expected retail slump? By expanding, of course. So it was that klieg lights flashed and 50 fashion models strutted their stuff last week to launch a 23-store mall that cost $170 million to build on the famed shopping street. Known as Two Rodeo, the two-block project, which is designed to look as if it had been in place for a century, features an Italianate cobblestone lane called Via Rodeo that comes complete with a piazza, sculpted travertine fountains and a staircase patterned after the Spanish Steps in Rome.

Two Rodeo...

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